Services​

🎯 Meta Ads vs. Google Ads – Choosing the Right Platform for Your Product

One of the biggest misconceptions I see from clients is assuming that Google Ads and Meta Ads (Facebook & Instagram) work the same way — but they don’t. Each platform has unique strengths depending on your business type, customer intent, and product category.

As your dedicated ad strategist, I don’t just “run ads.” I choose the platform that gives you the highest return — whether that’s one, the other, or both — because my goal is simple:
👉 Profitable results. Exceptional service.

🔵 When to Use Meta Ads (Facebook & Instagram)

Meta Ads are perfect for generating demand — meaning you’re targeting people who aren’t actively searching but can be persuaded to take action.

Best for:

  • Impulse-buy products (fashion, gadgets, home decor)

  • Visual or lifestyle brands

  • New product launches & trending items

  • Local businesses with interest-based targeting

  • Services that shine through visual storytelling

Why Meta Works:

  • Hyper-specific interest & behavior targeting

  • Visually engaging formats (carousels, Reels, Stories)

  • Lower cost per impression (CPM)

  • Ideal for brand awareness, retargeting & nurturing

🔴 When to Use Google Ads

Google Ads are all about capturing demand — reaching people actively searching for what you offer.

Best for:

  • High-intent services (lawyers, dentists, real estate)

  • B2B or professional solutions

  • E-commerce with search volume

  • Urgent needs (plumbing, AC repair)

  • Courses, software & high-ticket offers

Why Google Works:

  • Appear at the exact moment someone is searching

  • Excellent for bottom-of-funnel conversions

  • Highly trackable ROI via conversion tracking

  • Best for keyword-focused campaigns

✅ How I Maximize Your Ad Investment

Most products benefit from both platforms — but strategy is everything.

With me, you get:

  • A crystal-clear strategy on which channel suits your offer best

  • Full-funnel campaigns: awareness → conversion → retention

  • Budget efficiency: no wasted spend on the wrong audience

  • Seamless Meta + Google Ads integration when it makes sense

🔍 Not Sure Where to Start?

Let’s talk. I’ll craft a custom, ROI-focused strategy tailored to your product or service — no fluff, just results.

Essentials Package – $ 299/month

Best for: Small businesses just starting with paid ads
Platforms: Meta Ads (Facebook/Instagram) or Google Ads
Ad Spend Managed: Up to $1,000/month

What’s Included:

  • Campaign setup on one platform

  • Audience research & targeting

  • Pixel or GTM setup for tracking

  • 1 ad copy (text only)

  • Weekly performance summary (email)

  • Basic optimization

  • 1 revision/month

Performance Package – $ 699/month

Best for: Growing brands scaling across platforms
Platforms: Meta Ads + Google Ads
Ad Spend Managed: Up to $5,000/month

What’s Included:

  • Setup on both Meta & Google

  • Custom audience segmentation

  • Conversion tracking (Pixel + GTM + Events)

  • Retargeting campaigns

  • 2–3 ad copy variations

  • A/B testing (ads + audiences)

  • Bi-weekly performance report

  • Strategic optimization & scaling

  • 2 revisions/month

Elite Strategy Package - $ 1299/month

Best for: Brands and businesses ready for advanced, full-funnel advertising
Platforms: Meta Ads + Google Ads
Ad Spend Managed: Up to $15,000/month

What’s Included:

  • Advanced campaign setup with full-funnel strategy (cold, warm, hot audiences)

  • In-depth audience research and competitor analysis

  • Conversion tracking setup across platforms (Pixel, GTM, Events, GA4)

  • Retargeting and remarketing campaign structure

  • Dynamic ad setup (requires product catalog)

  • Ongoing A/B testing and campaign scaling

  • Weekly reporting with data insights and suggestions

  • Weekly strategy check-ins (email or call)

  • Priority email support

  • Unlimited minor adjustments

⚠️ Disclaimer

  1. Ad Spend Not Included:
    All package prices are exclusive of ad spend. Clients must directly fund their advertising budgets on Meta (Facebook/Instagram) and/or Google Ads. 

  2. Creative Assets Required:
    Graphic design and video production services are not included. Clients must provide all ad creatives (images, videos, logos) in accordance with platform specifications.

  3. Performance Factors:
    Campaign success depends on variables such as:

    • Market competition and audience behavior

    • Website conversion optimization

    • Ad budget scalability

    • External economic conditions

  4. Ethical Advertising Compliance:
    Campaigns adhere strictly to Meta and Google’s policies. Prohibited industries (e.g., gambling, adult content) are not supported.

  5. No Guaranteed Results: 

Why We Can’t Guarantee Specific Outcomes:
Digital advertising performance depends on interconnected factors, many beyond our direct control. These include:

  1. Market Variables

    • Industry competition & audience demand

    • Seasonal trends & economic conditions

    • Platform algorithm changes (Meta/Google updates)

  2. Client-Dependent Factors

    • Quality of provided creatives (images/videos)

    • Website conversion rate & user experience

    • Product/service pricing & market positioning

  3. Advertising Limitations

    • Budget constraints affecting testing/scaling

    • Policy restrictions (e.g., prohibited industries)

Our Commitment to You:
While we can’t promise specific metrics (ROAS, sales volume, etc.), here’s what we do guarantee:
✔ Strategic Excellence: Data-driven campaign setups with A/B testing
✔ Transparent Optimization: Weekly reports with actionable insights
✔ Proactive Communication: Quick responses to market changes

A Collaborative Approach
Think of this as a pit crew and racecar driver relationship:

  • We fine-tune your engine (ads/targeting)

  • You control the steering wheel (product/website)

  • Together, we aim for the best possible lap time (results)

How to Maximize Success:

  • Provide high-quality ad creatives upfront

  • Share timely feedback on performance

  • Maintain a functional, fast-loading website

Note: Historical results from case studies don’t guarantee future performance.

🎯 Custom Package System – Build Your Own Plan

Let your business goals define your service. Choose what you need, and I’ll craft a package tailored to your objectives and budget.

🧩 Step 1: Choose Your Platform(s)

  • ✅ Google Ads (Search, Display, Shopping, YouTube)

  • ✅ Meta Ads (Facebook & Instagram)

  • ✅ Both (Cross-platform strategy)

🎯 Step 2: Pick Your Goal(s)

  • 🚀 Website Traffic

  • 🛒 Sales & Conversions

  • 📥 Lead Generation

  • 📈 Brand Awareness

  • 🔄 Retargeting Campaigns

🔧 Step 3: Select the Services You Need

  • ✅ Campaign Strategy & Planning

  • ✅ Ad Account & Pixel Setup

  • ✅ Keyword Research & Audience Targeting

  • ✅ Copywriting & Creative Guidance

  • ✅ A/B Testing & Optimization

  • ✅ Conversion Tracking & Analytics

  • ✅ Weekly or Bi-weekly Reporting

  • ✅ Consultation Calls & Support

💰 Step 4: Set Your Monthly Budget

  • Service Fee: Custom, based on complexity and workload

  • Ad Spend: Paid directly to Meta/Google
    (You control how much you want to spend)

Customize You Package
My philosophy

What to Expect​

Data-Driven Strategy

You’ll get a fully customized advertising plan built on deep market research, audience analysis, and competitor insights—no guesswork, just results.

Transparent Execution

I’ll handle everything from ad setup to daily monitoring. You’ll see exactly where your budget goes with clear reporting and regular updates.

Real Business Growth

Expect more leads, more conversions, and better ROI. Every campaign is optimized to bring measurable impact to your business.

Have Project in Mind?

Let’s Turn your Ideas
into Reality

Scroll to Top